You know that awkward feeling when you turn up thinking you're well dressed only to spot someone else in the exact same outfit? I think we've all had a fashion faux AAaah moment but innovative new shopping platform Off the Rails aims to change all that.
Off-The-Rail essentially allows talented young designers to showcase and sell their pieces as one of a kind. So not only could you be wearing something by the next big thing in fashion you are guaranteed that no one else will have anything quite like it? And once it is gone - that's it. Intrigued? I was - enough so to traipse along to Canary Wharf and see if they lived up to my expectations.
The event took place at the top floor of a rather unassuming warehouse. After walking upstairs in heels that definitely were not made for walking, I had two things on my mind.
1)I need a drink
2)They better be good.
1)I need a drink
2)They better be good.
Five minutes speaking to the talented Cheryl Knock and I might have been persuaded to run another twenty flights of stairs in my heels. Cheryl explained the business model was based on helping young designers get started build up experience , showcase new creations and build up a marketable portfolio. They hope to help the next big thing be discovered and also offer a truly unique experience.
Interested in design?
Off-The-Rail are scouting for their next intake of designers to come on board for July/August2012. Designers need to email to express their interest.
The people
It was a small event with mainly friend and family and a few selected press attending. The ever wonderful Prince Cassius was in attendance but the focus was on the talented team. We were entertained by speeches which were genuinely touching and showed quite how much time and effort has gone into this project. There was also a singer and a board where guests were invited to add inspirational quotes which was a lovely touch.
Food and Drinks
Champagne and Mojitos were handed out all night. There was a selection of canapes and treats and on leaving each guest was given a cupcake to munch.
Blonde moment
Getting utterly lost en route had to be one of them. Upon arrival at canary Wharf it took a half an hour detour to find the right bus stop. It turned out the bus stop needed was seconds away from the tube exit. Oops
How to find
Address: Top Floor, 14 Pixley Street, Poplar, London, E14 7DF
Email Address: cheryl@off-the-rail.com Website Address: www.off-the-rail.com
Food and Drinks
Champagne and Mojitos were handed out all night. There was a selection of canapes and treats and on leaving each guest was given a cupcake to munch.
Blonde moment
Getting utterly lost en route had to be one of them. Upon arrival at canary Wharf it took a half an hour detour to find the right bus stop. It turned out the bus stop needed was seconds away from the tube exit. Oops
How to find
Address: Top Floor, 14 Pixley Street, Poplar, London, E14 7DF
Email Address: cheryl@off-the-rail.com Website Address: www.off-the-rail.com
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